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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

329 страницы · 2014 · 2.5 MB · английский

by Malcolm McDonald & Peter Mouncey & Stan Maklan

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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

marketing metrics second edition the definitive guide to measuring marketing performance

Total Relationship Marketing, Third Edition: Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy

Sports Performance Measurement and Analytics: The Science of Assessing Performance, Predicting Future Outcomes, Interpreting Statistical Models, and ... Market Value of Athletes

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Profit with the Market Profile: Identifying Market Value in Real Time

No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

Project management metrics, KPIs, and dashboards : a guide to measuring and monitoring project