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Kapferer on luxury : how luxury brands can grow yet remain rare

206 страницы · 2015 · 1.55 MB · английский

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Kapferer on luxury : how luxury brands can grow yet remain rare

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

Real Luxury: How luxury brands can create value for the long term

Luxury Fashion Branding

Smart Soapmaking: The Simple Guide to Making Traditional Handmade Soap Quickly, Safely, and Reliably, or How to Make Luxurious Handcrafted Soaps from Scratch for Family, Friends, and Yourself

Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high

Fashion Branding and Communication: Core Strategies of European Luxury Brands

The Evolution of Luxury: Brand Management of Luxury Brands, Old and New RayeCarol Cavender ...