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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

214 страницы · 2013 · 1.36 MB · английский

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

Luxury Fashion Branding

Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high

Fashion Branding and Communication: Core Strategies of European Luxury Brands

The Evolution of Luxury: Brand Management of Luxury Brands, Old and New RayeCarol Cavender ...

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

global luxury fashion brands managing brand equity on social media

Real Luxury: How luxury brands can create value for the long term