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Multimodal Metaphor and Metonymy in Advertising

242 страницы · 2017 · 3.31 MB · английский

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Multimodal Metaphor and Metonymy in Advertising

Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments

Advertising secrets of the written word: the ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs

Metaphor and Metonymy in Comparison and Contrast (Cognitive Linguistics Research, 20.)

The Big Book of ACT Metaphors: A Practitioner’s Guide to Experiential Exercises and Metaphors in Acceptance and Commitment Therapy

Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements

Pictorial Metaphor in Advertising

Metonymy and Metaphor in Grammar (Human Cognitive Processing)

Understanding and Speaking English metaphorically

monomodal and multimodal metaphor and metonymy in the art of hr giger