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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

576 страницы · 2005 · 2.32 MB · английский

by Curtis P. Haugtvedt & Karen A. Machleit & Richard Yalch

psychology studies consumer behavior theory of consumer behavior

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